Len Silverfine

Len Silverfine has over 40 years of professional and academic experience. His company, THE BIG IDEA CO.TM, works closely with developers in No. America, Europe, Asia & Australia to direct and supervise marketing and sales. Len is an avid proponent of “CORE-CENTRIC MARKETING©” for increased effectiveness and efficiency, and has developed the INTELLIGENCE SUITE© to support marketing efforts and provide performance accountability.

Len’s early training began with Procter & Gamble, General Foods and Revlon. Len went on to develop an acclaimed marketing course for McGill University (Montreal) and the Univ. of Vermont. In 1978 he formed THE BIG IDEA CO.TM, which has created award-winning communications campaigns and world’s record events for Revlon, Swissotels, Wilson Sporting Goods, Princess Hotels, CBS TV and other major clients (www.lensilverfine.com).

In 1991 Len began consulting for Intrawest Resorts, helping them acquire and develop new properties. Len joined Intrawest as V.P. Marketing & Sales in 2000 to launch Storied Places Private Residence Club. He designed Intrawest’s Resort OnCall, its highly successful customer loyalty program that established record highs for customer satisfaction and referrals, as well as Playground’s Asset Tracking Model, which measurably improved Sales accountability.

Currently, Len directs marketing for SAIP TURISMO one of Portugal’s largest developers. He is also active with AUSTRALIAN RESORT PROJECTS PTY, northern Queensland. He consults with other developers in Mexico and Portugal, and continues to direct the development of INTELLIGENCE SUITE©. Len frequently speaks and serves on panels at industry conferences, conducts workshops, and contributes articles on strategic marketing.

Website URL: http://www.lensilverfine.com